Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasi...(展开全部)

Grounded in contemporary scholarship, Persuasion: Social Influence, and Compliance Gaining not only provides a comprehensive of overview of persuasion theory and application, but also engages students in the thoughtful evaluation of the role that persuasive messages play in their own everyday lives. This Fourth Edition guides students from understanding established theories and...(展开全部)

Every day, managers have opportunities to impact decisions that affect both their organizations and their own careers. How successful they are depends on their ability to effectively use power, influence, and persuasion to get people on board and make things happen. This hands-on guide zeros in on practical techniques for putting these skills to work.Provides comprehensive advi...(展开全部)

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resu...(展开全部)

This text, part of the McGraw-Hill Series in Social Psychology, is for the student with no prior background in social psychology. Written by Philip Zimbardo and Michael Leippe, outstanding researchers in the field, the text covers the relationships existing between social influence, attitude change and human behavior. Through the use of current, real-life situations, the author...(展开全部)

This text, part of the McGraw-Hill Series in Social Psychology, is for the student with no prior background in social psychology. Written by Philip Zimbardo and Michael Leippe, outstanding researchers in the field, the text covers the relationships existing between social influence, attitude change and human behavior. Through the use of current, real-life situations, the author...(展开全部)

Van Dijk presents a new theory of context that explains how text and talk are adapted to their social environment. He argues that instead of the usual direct relationship being established between society and discourse, this influence is indirect and depends on how language users themselves define the communicative situation. The new concept van Dijk introduces for such definit...(展开全部)

Van Dijk presents a new theory of context that explains how text and talk are adapted to their social environment. He argues that instead of the usual direct relationship being established between society and discourse, this influence is indirect and depends on how language users themselves define the communicative situation. The new concept van Dijk introduces for such definit...(展开全部)

A modern classic, revised and expanded: How the age-old art of storytelling can transform the way we communicate—and the way we do business. The new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmons's success stories. Over one hundred stories drawn from the front lines of business and government, as ...(展开全部)

Book Info Develops a framework that emphasizes the importance of understanding not only the threats and opportunities in a firm's competitive environment but also the competitive implications of a firm's organizational strengths and weaknesses. DLC: Industrial management. --This text refers to an out of print or unavailable edition of this title.